Press Release

Joseff of Hollywood: Jeweler to the Stars



CONTACT: Charles Schuler
Director of Communications
San Francisco International Airport


Joseff of Hollywood: Jeweler to the Stars
New exhibition features costume jewelry worn by stars such as Marlene Dietrich in Shanghai Express, Greta Garbo in Camille, and Vivien Leigh in Gone with the Wind


SAN FRANCISCO –- In the late 1920s, Eugene Joseff (1905-48) moved to Los Angeles where the motion-picture industry thrived. The charismatic Joseff soon befriended the famous costume designer Walter Plunkett (1902-82) who first inspired Joseff to create jewelry for Hollywood films. Joseff, who at a young age apprenticed at a foundry, began experimenting with making jewelry in the garage of his Sunset Boulevard home. Before long, the talented Joseff became the premier costume jeweler in Hollywood, designing, manufacturing, and renting jewelry to movie studios under the brand name Joseff of Hollywood.

The Joseff family maintains thousands of original Joseff of Hollywood jewelry creations, which have appeared in countless Hollywood movies. This exhibition features captivating pieces worn by some of the world’s most glamorous silver-screen icons, most of which have never been publicly displayed—from snake jewelry worn by Rita Hayworth and Elizabeth Taylor, to earrings worn by Marilyn Monroe and Grace Kelly, to period pieces worn by Bette Davis and Ronald Colman. A selection of whimsical pieces from the retail line is also on display.


View the exhibition online.


Joseff of Hollywood: Jeweler to the Stars is located pre-security in the International Terminal Main Hall Departures Lobby, San Francisco International Airport. The exhibition is on view to all Airport visitors from January 30, 2015, to July 27, 2015. There is no charge to view the exhibition.


SFO Museum

SFO Museum was established by the Airport Commission in 1980 for the purposes of humanizing the Airport environment, providing visibility for the unique cultural life of San Francisco, and providing educational services for the traveling public. The Museum was granted initial accreditation from the American Association of Museums in 1999, reaccredited in 2005, and has the distinction of being the only accredited museum in an airport. Today, SFO Museum features twenty-five galleries throughout the Airport terminals displaying a rotating schedule of art, history, science, and cultural exhibitions, as well as the San Francisco Airport Commission Aviation Library and Louis A. Turpen Aviation Museum, a permanent collection dedicated to the history of commercial aviation. To browse current and past exhibitions, research our collection, or for more information, please visit





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