Destination: San Francisco
FOR IMMEDIATE RELEASE:
CONTACT: Charles Schuler
Director of Marketing & Communications
San Francisco International Airport
(650) 821-5031
Charles.Schuler@flysfo.com
SF-26-14
Destination: San Francisco
New exhibition at SFO’s Aviation Museum and Library explores the promotion of San Francisco as a travel destination over the decades.
SAN FRANCISCO The marketing of San Francisco and the Bay Area as a world-famous tourist destination has strong historical links to the airline industry. Destination: San Francisco, developed in collaboration with local historian and former San Francisco Chronicle urban design critic, John King, as well as the San Francisco History Center at the San Francisco Public Library, shares key moments of this history through eighty-five years of images, objects, and ephemera. This exhibition showcases the legacy of airlines in presenting the City by the Bay to the world. It is complemented by photographic commissions for the San Francisco Convention and Visitors Bureau by photographers Scott Chernis and Craig Buchanan.
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Destination: San Francisco is located pre-security in the Aviation Museum and Library in the International Terminal of the San Francisco International Airport. This exhibition is on view to all Airport visitors from May 9, 2026–January 10, 2027. There is no charge to view the exhibition.
About SFO Museum
Established in 1980 by the San Francisco Airport Commission, SFO Museum’s mission is to delight, engage, and inspire a global audience with programming on a broad range of subjects; to collect, preserve, interpret, and share the history of commercial aviation; and to enrich the public experience at San Francisco International Airport. The Museum has been accredited by the American Alliance of Museums since 1999 and retains the distinction of being the only accredited museum in an airport.
SFO Museum operates more than twenty-five sites throughout the Airport terminals, including fourteen galleries that exhibit a rotating schedule of art, history, photography, science, and cultural exhibitions. Among the sites is the San Francisco Airport Commission Aviation Library and Louis A. Turpen Aviation Museum, which houses a permanent collection of more than 160,000 objects related to the history of commercial aviation. Browse exhibitions and research our collection on the SFO Museum website, join us on Facebook, connect with us on X, follow us on Instagram, and find us on Threads.
About San Francisco International Airport (SFO)
SFO is committed to providing an extraordinary airport experience, with seamless access, thoughtful amenities, sustainable design and inspiring artwork and exhibits.
For up-to-the-minute departure and arrival information, airport maps, and details on shopping, dining, cultural exhibitions, ground transportation and more, visit the SFO website. Connect with us on X, follow us on Instagram, join us on Facebook, find us on Threads, and stay informed on Bluesky.