Press Release

VX Forever: The Legacy of Virgin America


 Charles Schuler 
Director of Marketing & Communications 
San Francisco International Airport
(650) 821-5031

VX Forever: The Legacy of Virgin America
New exhibition presents a tribute to the popular SFO-based airline Virgin America with a presentation of a wide array of objects that chronicle its short but vibrant history.

SAN FRANCISCO—Virgin America was founded in 2004 by the Virgin Group to offer a more pleasurable domestic airline flying experience to the traveling public. Headquartered in nearby Burlingame, California, the carrier began operating in 2007 and built a large and particularly loyal customer base through a unique blend of style, equipment, and services. These included leather seats, cabin mood lighting, premium entertainment systems with a broad range of audiovisual programming, full-service meals, and friendly, enthusiastic flight and ground crews dressed in hip, casual uniforms. The carrier’s flight crews were known for fostering a fun, relaxed, and enjoyable cabin atmosphere that was reminiscent of earlier California carriers, such as PSA (Pacific Southwest Airlines) and Hughes Airwest. Throughout the period of its operations, the airline earned a multitude of industry and consumer awards including the Condé Nast Readers' Choice Award and Travel + Leisure Top Domestic Airline for ten consecutive years..

Although many were saddened to see Virgin America cease operating in 2018 following its acquisition by Alaska Airlines, the airline lives on within the collections of SFO Museum. Thanks to the numerous donations by former customers, Virgin America employees, and Alaska Airlines, the legacy of Virgin America will be preserved for future generations to research, explore, and celebrate. Many of these donated objects appear in this exhibition, including flight and ground crew uniforms and accessories, inflight service items, promotional material, seats, photographs, and ephemera.

VX Forever: The Legacy of Virgin America can be viewed pre-security in the Aviation Museum and Library in the International Terminal of San Francisco International Airport. This exhibition is on display for all Airport visitors from December 2, 2023 to November 17, 2024. There is no charge to view the exhibition.

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About SFO Museum

Established in 1980 by the Airport Commission, SFO Museum’s mission is to delight, engage, and inspire a global audience with programming on a broad range of subjects; to collect, preserve, interpret, and share the history of commercial aviation; and to enrich the public experience at San Francisco International Airport. The Museum has been accredited by the American Alliance of Museums since 1999 and retains the distinction of being the only accredited museum in an airport.

Today, SFO Museum operates more than twenty-five sites throughout the Airport terminals, including fourteen galleries that exhibit a rotating schedule of art, history, photography, science, and cultural exhibitions. Among the sites is the San Francisco Airport Commission Aviation Library and Louis A. Turpen Aviation Museum, which houses a permanent collection of more than 160,000 objects related to the history of commercial aviation. To browse current and past exhibitions, research our collection, or for more information, please visit Follow us on,, or

About San Francisco International Airport (SFO)

SFO is excited to welcome travelers back to the skies with an airport experience featuring seamless access, thoughtful amenities, sustainable design and inspiring artwork and exhibits. SFO is proud to offer upgraded free Wi-Fi with no advertising.

For up-to-the-minute departure and arrival information, airport maps, and details on shopping, ground transportation and more, visit Follow us on and