Press Release

Jeff Divine: 1970s Surf Photography

CONTACT: Charles Schuler
Director of Communications
San Francisco International Airport


Jeff Divine: 1970s Surf Photography
New exhibition features a selection of Jeff Divine’s photographs capturing legendary surfers in the 1970s and that decade’s colorful surf culture

SAN FRANCISCO - February 21, 2017 - - In an era before surfboards had leashes and prior to corporate sponsorship, Jeff Divine captured the burgeoning sport on 35mm film. Icon Gerry Lopez rode the surf spot Pipeline on the North Shore of Oahu, Hawaii, on his revolutionary, red Lightning Bolt short board. By winning the Pipeline Masters contest in 1972 and ’73 during the first decade of the world-famous contest, he set a new standard for performance surfing in critical conditions. Rory Russell followed in the footsteps of Lopez, winning consecutive Pipeline Masters in 1976 and ’77.

Divine not only documented a host of legendary surfers in the water, but also the colorful surf culture of the time. In one photograph, Hawaiian surfer David Nuuhiwa sits among a sea of airbrushed boards in Laguna Beach, California. Another image shows a lone corduroy-clad surfer walking down a path toward the beach. An old sign lies in front of him painted over with the mantra of Point Loma surfers: “If you don’t live here, don’t surf here! NO UNLOCALS.”

Jeff Divine grew up in La Jolla, California, where he first began taking pictures of his fellow surfers in the 1960s. In 1971, he took his first staff position at Surfer Magazine. For nearly two decades, he has worked as the photography editor at The Surfer’s Journal in San Clemente, California. Divine’s work has taken him to Oahu thirty-five times and to numerous other premier surf destinations around the world. His published books include: Masters of Surf Photography: Jeff Divine, Surfing Photographs from the Seventies Taken by Jeff Divine, and Surfing Photographs from the Eighties Taken by Jeff Divine.

Jeff Divine: 1970s Surf Photography is located pre-security on Departures Level in Terminal 3 of the San Francisco International Airport. This exhibition is accessible to all airport visitors from February 23, 2017, to May 18, 2017. The online version of this exhibition is viewable at: #JeffDivine @SFOMuseum


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