Upcoming Exhibition | VX Forever : The Legacy of Virgin America

VX Forever : The Legacy of Virgin America

Virgin America was a domestic U.S. airline headquartered in Burlingame, California. It was identified by the call sign "Redwood," and its IATA code VX. The airline built a large and loyal customer base by offering a unique blend of style, equipment, and services. These included leather seats, cabin mood lighting, premium entertainment systems with a broad range of audiovisual programming, and full-service meals. Outfitted in hip, casual uniforms, the airline’s flight crews were known for promoting a fun, relaxed, and enjoyable atmosphere within the cabin. In 2018, after eleven years of service, the airline ceased operating following its acquisition by Alaska Airlines. Many faithful customers were saddened to see Virgin America go away, yet the airline lives on within the collections of SFO Museum. Thanks to the numerous donations by former customers, Virgin America employees, and Alaska Airlines, the legacy of VX will be preserved for future generations to research, explore, and celebrate. Many of these objects will be featured in this upcoming SFO Museum tribute to the popular SFO-based airline. The exhibition will present a wide range of objects, including flight and ground crew uniforms and accessories, in-flight service items, promotional items, equipment, photographs, and ephemera. 

[image]
Virgin America Airbus A320-200 at San Francisco International Airport (SFO)  2014 
photograph
Collection of SFO Museum
Gift of Michael Miller
2018.092.024